Miranda Advertisers

Your agency's entire workflow, from plan to invoice

Plan, validate, reconcile, certify and invoice every campaign on a single platform.

Request a demoSee the workflow

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One campaign.Ten media.Hundreds of outlets.Still managing it in spreadsheets?

Each with its own orders, certificates and invoices.

Sound familiar?

One campaign. Five versions of the truth.

The plan lives in a spreadsheet, orders are PDFs going back and forth, proofs of airing arrive by email in any format and reconciliation is yet another spreadsheet. Nobody knows which version is right.

  • PDF orders nobody knows are up to date
  • Proofs of airing in a thousand formats
  • Reconciling by hand, outlet by outlet
  • Invoices that don't match the plan
Stop reconciling by handSee how it works

What changes

More efficient. Error-free. Better margins.

  • More efficiency

    From plan to invoice without spreadsheets. More campaigns with the same team.

    • PDF orders sent automatically to each outlet
    • Proofs and invoices read in any format
    • Global reconciliation view by month, outlet, station, client or phase

  • Error-free

    Every order, proof and invoice checked against the plan.

    • Line-level reconciliation: outlet, slot, creative and date
    • Changes notified and a new order version right away
    • Contract approvals with an owner and a deadline

  • More revenue

    What slips away today in mismatched invoices and untracked deals comes back to the bottom line.

    • Invoices above what was certified, caught
    • Rebates and deals with each outlet under control
    • Faster client invoicing, following your rules

Savings calculator

What does reconciling by hand cost you?

Sending each order, chasing proofs of airing and checking every invoice, outlet by outlet. Move the values and see how much time gets lost.

What you could win back

139 h / month

About 17 working days every month

41.700 €

a year in team time

+90.000 €

a year in outlet invoices that don't match

Calculate it with my data

Indicative estimate based on average assumptions: the time to send the order, reconcile the proof and check the invoice for each outlet, the share Miranda automates and a small share of spend invoiced above what was certified. In the demo we calculate it with your data.

The full workflow, on video

From plan to invoice in ten steps, shown on the real platform.

More videos on our YouTube channel

From plan to invoice, step by step

Ten steps and one platform. This is how an agency works with Miranda.

  1. The contract

    Set the campaign, advertiser, client, brand, amount, dates and sales stage. The header always shows its status, and thirteen tabs guide you through the whole cycle, with a check for every completed phase.

  2. The financial summary

    Insertions, rate, gross, discount and net by medium and by media group, plus financial risk and client aging, on the same record.

  3. Plan

    Radio, TV by insertions or GRP, print, out-of-home, ad servers, digital, social media, BTL or services. Month by month, outlet by outlet, day by day.

  4. Validate

    Each business configures its own validations, with owner and date. Once complete, the contract goes live and Miranda automatically sends each insertion order as a PDF to its media outlet.

  5. The heart of Miranda

    Reconciliation

    Approved, rejected and pending at a glance, and five phases with their progress: sends, media, changes, certificates and invoices. Every outlet, with its own journey.

  6. The media portal

    Each media outlet gets its own portal: it reviews the order, leaves comments, checks materials and, month by month, approves each version and uploads its certificates and invoices.

  7. The global view

    Your whole portfolio in one view. Filter by month, medium, outlet, client or phase and instantly find what is pending, approved or rejected.

  8. Certificates

    Upload files exactly as they arrive. Miranda reads them and matches them to their orders in full detail: outlet, show, material and date.

    • Blue: partial

  9. Invoices

    Miranda reads every media outlet's invoice, in PDF, Excel or XML, and reconciles it against what was certified with no manual work.

  10. Changes

    If the campaign changes mid-flight, Miranda notifies every change to materials, dates or media and issues the new insertion order with its version.

Plan.Validate.Reconcile.Certify.Invoice.

Your agency's entire workflow, on a single platform.

And everything else your agency needs

CRM, portfolio planning, negotiation, proposals and analytics, in the same system.

CRM for Agencies

With Miranda, each agent efficiently manages their advertiser portfolio, from visit scheduling to tracking investments and budgets.

  • Efficient Portfolio Management

    Manage each advertiser from the visit calendar to complete tracking of investments and budgets.

  • Creative Control

    Control pending creatives to assign in your contracts, ensuring flawless campaign execution.

  • Smart Control Panel

    Control panel for planned advertising in each medium that hasn't been aired, to take timely actions.

  • Complete Tracking

    Detailed tracking of investments, budgets, and commercial performance of each advertiser in your portfolio.

Portfolio Assignment and Budgeting

Perform proper assignment of advertisers to your commercial network, controlling and optimizing new client acquisition.

  • Smart Assignment

    Assign advertisers to your commercial network strategically and optimally.

  • Visit Effectiveness

    Review the effort and effectiveness of commercial visits made.

  • Budget Control

    Control the execution of budget objectives by medium, support and advertiser.

Financial performance of every media outlet

Track the investment negotiated with each outlet, the volume targets reached and the return on every deal to get the most out of your negotiations.

92 %

Achieved Objectives

2,8 M€

Negotiated Volume

Conversion Rate85 %
By Medium78 %
By Support64 %
By Advertiser71 %

Negotiation Letters

Parameterize the established conditions of each advertiser for each of the media and their different supports.

  • Personalized Conditions

    Define and parameterize the specific conditions you have established with each advertiser to optimize each negotiation.

  • By Media and Support

    Configure specific conditions for each medium and its different supports, adapting to the particularities of each channel.

  • Efficient Negotiation

    Accelerate the negotiation process with pre-established and structured conditions for each commercial relationship.

  • Advanced Parameterization

    Configure specific conditions by advertiser, medium, and support intuitively.

  • Commercial Optimization

    Maximize commercial benefits with pre-established and structured conditions.

  • Time Saving

    Significantly reduce negotiation time with predefined parameters.

Commercial Proposals

With updated rates and current negotiation letters, planning is done efficiently and error-free with advertising formats suitable for each medium.

Proposal Builder

Live

  • Radio

    desde 18 €/inserción

  • TV

    desde 640 €/pase

  • Digital

    desde 6,5 € CPM

  • Press

    desde 1.200 €/módulo

Automatic Proposal

  • Radio · Grupo Horizonte · 420 inserciones21.840 €
  • TV · Canal Norte TV · 32 pases20.480 €
  • Digital · 1,2 M impresiones7.800 €
  • Descuento por carta de negociación-1.160 €
Total48.960 €
Generate PDF Proposal

  • Updated Rates

    Always keep the rates of each medium updated to create precise proposals.

  • Validated Formats

    Use only advertising formats that are suitable and validated for each specific medium.

  • Efficient Planning

    Create fast and error-free commercial proposals, optimizing response time to clients.

All Media in One Proposal

Combine all advertising media in a single integrated and coherent commercial proposal.

  • RadioAnalog, digital & streaming
  • TelevisionLinear, GRP & CTV
  • PressPrint & online
  • Out-of-homeOOH & DOOH
  • Ad serversGoogle Ad Manager & more
  • Social mediaMeta, TikTok, X & more
  • SubscriptionsSign-ups, renewals & billing
  • BTLEvents, activations & sponsorships

Multimedia Contracting and Planning

In a single operation you can unite all media: Radio, TV, Press, Out-of-home, Ad servers, Social Media, Subscriptions and BTL with total material control and technical validations.

  • Unified Planning

    Combine all advertising media in a single operation: Radio, TV, Press, Out-of-home, Ad servers, Social Media, Subscriptions and BTL.

  • Automatic Technical Validation

    Miranda controls the technical validity of materials according to the planned medium and alerts you in case of expiration.

  • Massive Changes

    Make massive changes to materials across all planned media and supports simultaneously.

Your digital campaigns, in the same contract

Plan on Google Ads, YouTube, Meta, TikTok, Spotify, LinkedIn, Pinterest, Snapchat and X from Miranda, track their performance and invoice it all together.

  • Step-by-step wizard

    Objective, platform, budget, bidding, targeting and creatives, without leaving the contract.

  • Unified performance

    Impressions, clicks and spend per platform next to the rest of your media.

  • Ad servers

    Orders and line items synced with Google Ad Manager, with inventory forecast.

Flexible Billing

Configure your billing according to the value of exhibited advertising or ad hoc and issue according to aggregation, segregation, or combination needs.

Billing Criteria

  • Order number
  • Advertiser
  • Support
  • Product
  • Medium

Process Methods

  • Aggregation
  • Segregation
  • Combination
  • Emission according to specific need

100 %

Total Flexibility

Configure according to exhibited advertising value or customized ad hoc parameters for each client and campaign.

Smart Billing for Agencies

  • Exhibited Advertising Value

    Billing based on the real value of advertising shown to the target audience.

  • Ad Hoc Configuration

    Customized parameters according to each client's specific needs.

  • Flexible Emission

    Combine, aggregate, or segregate according to current commercial needs.

Business Validations

After client validation, control all versions for subsequent changes. Perform detailed material tracking and centralize digitized documentation.

  • Version Control

    Control all versions made by changes after the client's initial validation, maintaining a complete history.

  • Material Tracking

    Perform detailed tracking of materials assigned to each campaign, with status and version control.

  • Centralized Repository

    Centralize all client documentation digitally in a unique and accessible repository.

  • Key Validations

    Manage critical validations such as commercial discounts and credit risk evaluation in an automated way.

  • Total Control

    Supervise all changes and versions of each project comprehensively.

  • Paperless

    Completely digitized documentation accessible from anywhere.

  • Automation

    Automatic validations that streamline the campaign approval process.

  • Security

    Automatic credit risk assessment and discount validation.

Advanced Analytics for Agencies

Get detailed insights about the performance of each campaign for your advertisers with professional dashboards and real-time reports.

  • Advertiser Insights

    Precise metrics and professional reports ready to present to your advertiser clients.

  • Executive Dashboard

    Executive visualizations that enable strategic decision-making based on data.

  • ROI per Client

    Detailed analysis of return on investment for each client and managed campaign.

Media Connection

Automatic updating and direct communication with all media outlets

Discover media connection

Technology and security

Today's technology, not twenty-year-old software.

Miranda isn't patched-up legacy software. It's a modern cloud platform built to be reliable, secure and always up to date, with the traceability any audit demands.

  • AWS infrastructure

    Containerised services, encrypted storage, protected secrets and continuous monitoring.

  • Always on the latest version

    No installs or servers of your own to maintain. Improvements reach every customer with no downtime or migrations.

  • Locked-down access

    Two-factor authentication and single sign-on (SSO) with Microsoft, Google, Okta or OIDC.

  • Fine-grained permissions

    Roles, permission templates and access limited by outlet: everyone sees and touches only what's theirs.

  • Ready for any audit

    History of every contract and a log of each user's activity: who did what and when, always available.

  • Regulatory compliance

    Verifactu, Facturae and FACe in Spain, SII in Chile, DIAN in Colombia and CFDI in Mexico, built into the invoicing flow.

Certifications

  • SOC 2 certification in progress

Reliable for the daily work of major media groups. Effective from the very first contract.

Bring your agency onto one platform

We will show you how Miranda fits your sales and back-office operations.

Request a demo