Miranda Publishers

Sell, broadcast and invoice all of your media's advertising

Manage and monetize your media content

Trusted by

On air 07:50:42
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92 %occupancy 07:00-10:00

Every insertion sold.Every broadcast certified.Every invoice collected.In one system.

Radio, TV, print, out-of-home, digital and subscriptions, from the sales proposal to the invoice.

Sound familiar?

The same order, typed in five times.

Sales logs it in their spreadsheet, traffic re-enters it in the scheduling software, production digs the creative out of email and billing copies it again. Every copy is an error waiting to reach the invoice.

  • Hours retyping what was already written
  • Errors that end up on the invoice
  • Nobody knows which version is right
  • Teams that hear about changes too late

Trusted by

The groups setting the pace in media already work this way.

From Spain to Colombia, Chile and Mexico, leading media groups already sell, air and invoice their advertising with Miranda. And the same team handles far more volume.

  • Spain · Media group
  • Colombia
  • Mexico
  • Spain · Media group
  • Chile · Radio group
  • Spain
  • Spain · Flaix FM · Flaixbac
4
countries with major media groups on Miranda
1
single entry for every piece of data, for every team
−70 %
time spent on reconciliation and month-end close
0
parallel spreadsheets between sales, traffic and billing

What changes

More efficient. Error-free. More revenue.

  • More efficiency

    Sales, traffic, production and billing work on the same contract. The same team handles far more volume.

    • Automatic scheduling in 16 steps
    • Direct export to Dalet or XFrame and breaks synced with MusicMaster
    • Billing and collections without retyping
  • Error-free

    One record, approved before airing and reconciled afterwards. What you sell is what airs.

    • Approvals with an owner and a deadline
    • Proof of airing and omission control
    • History of every change and user audit
  • More revenue

    What airs gets invoiced, inventory sells better and new sales channels open up.

    • No aired insertion goes uninvoiced
    • Occupancy at a glance and automatic gap filling
    • Online ad store and AI-powered sales proposals

Savings calculator

What does typing the same thing several times cost you?

Set the values to match your reality and see how many hours a month go into re-entering orders and fixing what doesn't match.

What you could win back

127 h / month

About 16 working days every month

38.100 €

a year in team time

+180.000 €

a year in airtime that goes uninvoiced today

Calculate it with my data

Indicative estimate based on average assumptions: a few minutes each time an order is re-entered, the time to fix mismatches between teams and a small share of sales that air but never get invoiced. In the demo we calculate it with your data.

Your media's complete cycle

From the first sales visit to the accounting close, on one platform.

  1. Calendar and CRM

    Each agent with their portfolio, a calendar synced with Google or Microsoft, and visit and target tracking.

  2. AI proposal

    Advertiser market analysis and sales deck generated with AI, using your rates and negotiation letters.

  3. Contract

    Thirteen tabs for the whole cycle and a configurable validation flow before signing.

  4. Multimedia planning

    Radio, TV by GRP, print, out-of-home, digital with Google Ad Manager, social and subscriptions in the same contract.

  5. Scheduling

    The traffic screen with the occupancy of every break and 16-step automatic scheduling.

    Scheduling and broadcast
  6. Broadcast

    The log reaches playout (Dalet or XFrame) through Miranda Agent, with breaks synced with MusicMaster.

  7. Certification

    Audio verification of every airing, omissions with their reason and certificates sent automatically.

  8. E-invoicing

    Invoices with Verifactu, Facturae and FACe, SII in Chile, DIAN in Colombia and CFDI in Mexico, sent automatically.

  9. Collections and debt

    SEPA direct debits, Norma 43 statements, debt aging and credit risk per client.

  10. Close and management

    Monthly accounting close to SAP or A3, sales commissions and dashboards in Miranda Analytics.

CRM

Comprehensive advertiser relationship management system that allows each agent to optimize and control all commercial aspects of their portfolio.

  • Portfolio Management

    Efficiently manage the advertiser portfolio from visit calendar to investment and budget tracking.

  • Financial Status and Omission Alerts

    Receive alerts about collections and returns, as well as contracted but not aired advertising to take timely actions.

  • Real-Time Compensation

    Check the status of your commercial compensation updated in real-time to make informed decisions.

  • Creative Control

    Manage pending and assigned creatives in each contract, ensuring perfect campaign execution.

Portfolio Assignment and Budgeting

Advanced system for strategic management of your commercial portfolio and comprehensive budget control.

  • Portfolio Management

    Intelligently assign advertisers to your commercial network, optimizing the acquisition and retention of strategic clients.

  • Performance Analysis

    Evaluate the effectiveness of commercial visits with precise metrics to maximize your team's ROI.

  • Budget Control

    Monitor budget objectives in real-time by medium, support and advertiser with interactive dashboards.

Negotiation Letters

Parameterize the conditions established with each advertiser to gain efficiency in commercial proposals, planning and advertising ordering.

  • Smart Configuration

    Establish specific parameters by advertiser, support and advertising format automatically.

  • Quick Proposals

    Generate professional commercial proposals in minutes by applying pre-established conditions.

  • Optimized Planning

    Organize and order your advertising planning with tools that simplify the commercial process.

Commercial Proposals

Design commercial proposals by sector or geographic zone for mass mailing to your active clients or create personalized proposals for your advertisers.

Proposal Builder

Live
  • Radio

    desde 18 €/inserción

  • TV

    desde 640 €/pase

  • Digital

    desde 6,5 € CPM

  • Press

    desde 1.200 €/módulo

Automatic Proposal

  • Radio · Grupo Horizonte · 420 inserciones21.840 €
  • TV · Canal Norte TV · 32 pases20.480 €
  • Digital · 1,2 M impresiones7.800 €
  • Descuento por carta de negociación-1.160 €
Total48.960 €
Generate PDF Proposal
  • Geographic Zone Proposals

    Create region-segmented proposals to maximize local relevance of your advertising campaigns.

  • Mass Mailing to Active Clients

    Automate proposal delivery to your active client base with customizable templates and real-time tracking.

  • Personalized Proposals

    Create unique and detailed proposals tailored to each advertiser's specific needs with advanced design tools.

  • Tracking and Analysis

    Monitor your proposals' performance with detailed metrics on opening, response, and conversion rates.

Multimedia Contracting and Planning

Comprehensive tools for contracting, planning and managing advertising campaigns across all media.

  • RadioAnalog, digital & streaming
  • TelevisionLinear, GRP & CTV
  • PressPrint & online
  • Out-of-homeOOH & DOOH
  • Ad serversGoogle Ad Manager & more
  • Social mediaMeta, TikTok, X & more
  • SubscriptionsSign-ups, renewals & billing
  • BTLEvents, activations & sponsorships

Technical Validation Process

Miranda automatically validates the technical compatibility of advertising materials with each medium to guarantee error-free emission.

  1. Technical Analysis

    Validation of formats and technical requirements

  2. Content Validation

    Review of advertising content and regulatory compliance

  3. Integration Testing

    Verification of compatibility with broadcast systems

  4. Final Approval

    Confirmation and activation of the advertising campaign

Exponential Results

Achieve optimal commercial results with intelligent planning and efficient management of advertising resources.

  • Unified Contract

    A single contract to mix Radio, TV, Press, Out-of-home, Ad servers, Social Media, Subscriptions and BTL with centralized management and total media integration.

  • Automatic Validation

    Miranda automatically controls the technical validity of materials according to the planned medium and warns you about expiration and commercial durations.

  • Massive Management

    Advanced tools to make massive changes to advertising materials efficiently and controlled across all media.

  • Complete Multimedia

    The perfect integration of all advertising media in a single platform that simplifies and enhances your multimedia strategy.

Creative management

No creative? Send it to production.

When the advertiser has no creative, the salesperson requests it from production right from the material record, with a deadline and the brief. Miranda takes it through the stages you define for each model, such as script, recording or editing, and through any approvals needed, each with its owner and deadline.

In a hurry? Miranda's AI generator drafts a script with voice-over and music to get you started.

  • One workflow per model

    Each format has its own sections with a fixed owner and its approvals, in the order you choose, with a default brief and reminder days.

  • Everyone, their own step

    Each owner only works on their stage when it's their turn, and gets an email as soon as the creative lands on their desk.

  • Rejections with a reason

    If something isn't right, it's rejected with a reason and goes back to the previous stage. Everything is logged in the history, with progress as a percentage.

  • From studio to schedule

    Once the last approval is confirmed, the final file becomes the contract's material, ready to air. Production can also be invoiced as a service within the contract.

Inventory Management and Emission System Connection

Comprehensive advertising inventory control with direct connection to emission systems for automatic optimization and maximum utilization.

  • Automated Placement

    Intelligent algorithms that optimize ad placement based on audience and expected performance.

  • Filler Content

    Automatic filler content management to maximize occupancy and avoid empty spaces.

  • Occupancy Control

    Real-time monitoring of occupancy levels with alerts and optimization recommendations.

  • Smart Notifications

    Proactive alert system that notifies optimization opportunities and potential problems.

Automated Flow: From Material to Broadcast

Intelligent 5-stage process that guarantees perfect broadcast of your advertising inventory.

  1. Upload

    Automatic upload with technical validation

  2. Organization

    Automatic intelligent categorization

  3. Planning

    Optimization of schedules and spaces

  4. Synchronization

    Transfer to client system

  5. Broadcast

    Live broadcast with 24/7 monitoring

Automatic Emission Certification

Automated system that collects, validates and certifies daily advertising emission data from emission systems.

Daily Validation Process

Complete automation from collection to certification

  • Daily Collection

    Automatic data collection from emission systems with real-time validation.

  • Automatic Validation

    Intelligent data verification with discrepancy detection and automatic alerts.

  • Certificate Generation

    Automatic creation of emission certificates with witnesses and detailed reports.

Connection with Broadcasting System

Automatic integration for real-time data collection

  1. Emission System

    Radio/TV/Digital

  2. Miranda

    Validation and Certification

  3. Client

    Receives Proof

Media Study

Configure the information of the service provided to your advertiser individually with the following parameters:

  • Advertising model
  • Material identification
  • Program/section in which it was exhibited
  • Exhibition time
  • Positioning
  • Exhibition witness delivery
  • Segmented Advertising Attribution

Billing

Flexible system that allows you to configure billing according to the value of the service provided, or bill by installments according to the client's needs. You will always have a reconciliation that shows the difference between the contract value, the billed value, and the value of the service provided.

Billing Criteria

  • Order number
  • Advertiser
  • Support
  • Product
  • Media

Process Methods

  • Aggregation
  • Segregation
  • Combination

100 %

Total Flexibility

Adapt billing to each client's specific needs with maximum flexibility.

Tax, collections and close

The back office of the advertising business, automated and ready for each country.

  • E-invoicing

    Verifactu, Facturae 3.1 and FACe in Spain, SII in Chile, DIAN in Colombia and CFDI in Mexico.

  • Debits and statements

    SEPA mandates and direct debit batches, and Norma 43 bank statement reading.

  • Debt and risk

    Aging per client, open items and credit risk with blocks.

  • One-click close

    The month's billing, revenue and accounting file for SAP, A3 or another ERP.

Business Validations

Miranda implements a robust validation system that ensures control, centralization and comprehensive management of your commercial operation

  • Version Control

    Maintain a complete history of changes and contract versions with full traceability.

    • Automatic recording of each modification
    • User identification and timestamp
    • Comparison between previous/current versions
    • Complete audit of changes
  • Information Centralization

    All commercial information centralized in a single system for maximum efficiency.

    • Unified database per client
    • Documents digitized and organized
    • Access from any system module
    • Intelligent search and advanced filters
  • Discount and Risk Management

    Automated control of commercial discounts and credit risk assessment.

    • Automatic discount limits per client
    • Real-time credit risk alerts
    • Automatic approvals based on rules
    • Escalation to supervisors when necessary

Advanced Analytics

Get detailed insights on campaign performance for your advertiser with real-time interactive dashboards

  • Personalized Insights

    Detailed analysis of each campaign's performance with specific metrics for your medium.

  • Real-Time Dashboard

    Continuous monitoring of key indicators with interactive and updated visualizations.

  • Revenue Optimization

    Maximize your advertising revenue with performance analysis and automatic recommendations.

Optimized Monetization

Maximize your advertising revenue with advanced analysis, optimization and inventory management tools.

  • +Theoretical and actual occupancy by hour, program, support, type of advertising.
  • +Billing by client.
  • +Revenue by advertiser, channel, support, program, region, media, etc.
  • +Profitability of commercial actions.
  • +Commercial sales costs (variable remuneration, rebates, etc.).
  • +Evaluate the profitability of your commercial actions and associated costs, such as variable remuneration and rebates, all on a single platform that offers you a complete view of your business.

Technology and security

Today's technology, not twenty-year-old software.

Miranda isn't patched-up legacy software. It's a modern cloud platform built to be reliable, secure and always up to date, with the traceability any audit demands.

  • AWS infrastructure

    Containerised services, encrypted storage, protected secrets and continuous monitoring.

  • Always on the latest version

    No installs or servers of your own to maintain. Improvements reach every customer with no downtime or migrations.

  • Locked-down access

    Two-factor authentication and single sign-on (SSO) with Microsoft, Google, Okta or OIDC.

  • Fine-grained permissions

    Roles, permission templates and access limited by outlet: everyone sees and touches only what's theirs.

  • Ready for any audit

    History of every contract and a log of each user's activity: who did what and when, always available.

  • Regulatory compliance

    Verifactu, Facturae and FACe in Spain, SII in Chile, DIAN in Colombia and CFDI in Mexico, built into the invoicing flow.

Certifications

  • SOC 2 certification in progress

Reliable for the daily work of major media groups. Effective from the very first contract.

Tools that go further

Automate order intake, plan from your phone and sell your inventory online.

Grow your media's revenue

We will show you how Miranda fits your sales and back-office operations.