For traffic and playout

Every medium's traffic, placed, aired and certified

From contract to playout, page or ad server without retyping: automatic logs for radio and TV, print page plans, digital ad units, materials and certification of every insertion.

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How your day changes

Today

  • You place every insertion by hand, break by break
  • Creatives arrive late or in the wrong version
  • You export the log to the playout system with manual steps
  • Omissions surface when the client complains

With Miranda

  • Automatic scheduling that places and fills for you
  • Creatives with their own production workflow and deadlines
  • The log reaches Dalet or XFrame on its own
  • What aired is certified and what didn't is rescheduled

The agency order, turned into a contract

Upload agency orders in PDF or Excel: Miranda reads them, maps outlets and advertisers, checks rates and generates the contracts with their schedule.

  • Any format

    PDF, XLSX, XLS, XLSM or JSON, up to 200 at once.

  • Learns with every order

    What you map once arrives already mapped next time.

  • Rates checked

    Price errors surface before contracting, not with the invoice.

Every break's occupancy at a glance

Every break and insertion on screen, with drag and drop between breaks and unplaced and filler panels.

  • Occupancy by break

    See at a glance which breaks are full, over time or have room.

  • Drag and drop

    Move insertions between breaks or from the unplaced and filler panels.

  • Check the break

    The break timeline with its estimated air time before sending it to playout.

Automatic scheduling in 16 steps

Respects dayparts, priorities and positions sold at a premium, and fills gaps with your promos.

  • Priorities

    Places priority insertions first and sets aside those without audio.

  • Breaks that don't run over

    When a break runs over, free insertions are removed first.

  • Smart filler

    Promos and idents complete every break without repeating too often.

Each day's page plan, built

Every section's pages with ads placed on the module grid, in colour or black and white.

  • Automatic placement

    Places the day's ads respecting section, position and size.

  • Templates and day copies

    Start from a template or copy another day's plan and adjust it.

  • Locks and materials

    Pin the ads that can't move and track those still missing material.

Your digital ad units, connected to Google Ad Manager

Ad units, targeting and delivery for every campaign, synced with your ad server from Miranda.

  • Ad units

    Your ad server's units, linked to each outlet.

  • Targeting

    Key-values, presets and geography to plan every campaign.

  • Performance

    Digital performance report of delivered versus booked.

Creatives on time

If there's no creative, it's sent to production and goes through its model's stages until it's ready in the contract.

  • One workflow per model

    Script, recording, editing and approvals, each stage with its owner.

  • Visible deadlines

    A deadline per stage and alerts for requests about to expire.

  • Straight to the contract

    The final file becomes the contract's material, ready to air.

Straight to the playout system

The log goes from Miranda to Dalet or XFrame through Miranda Agent, with no manual steps, and breaks are synced with MusicMaster.

  • Miranda Agent

    An agent on the media company's network with secure enrolment and a log of every delivery.

  • Each outlet, its system

    Each outlet with its own playout system, from the same screen.

  • Status of every delivery

    Which log was delivered and which is pending, without phone calls.

Aired and certified

Miranda reconciles the as-run log with the schedule, certifies what aired and reschedules what didn't within the contract period.

  • Audio verification

    Every airing is verified by audio to certify it.

  • Omissions rescheduled

    What didn't air is detected and moved to another day, notifying the team.

  • Certificates ready

    Proofs of airing ready for the advertiser or agency.

Savings calculator

What does typing the same thing several times cost you?

Set the values to match your reality and see how many hours a month go into re-entering orders and fixing what doesn't match.

What you could win back

127 h / month

About 16 working days every month

38.100 €

a year in team time

+180.000 €

a year in airtime that goes uninvoiced today

Calculate it with my data

Indicative estimate based on average assumptions: a few minutes each time an order is re-entered, the time to fix mismatches between teams and a small share of sales that air but never get invoiced. In the demo we calculate it with your data.

No empty breaks. No lost insertions.

We will show you how Miranda fits your sales and back-office operations.